Building Jam | Ep. 15 Community Led Growth w/ Jason Levin (Product Hunt)
Product Hunt is one of the biggest builder communities in the world, so we asked for advice on how to build Jam’s.
The joy of building a startup is that you get to learn from a lot of different people, but usually these meetings are not recorded. In this season of Building Jam we're sharing these raw conversations where we ask the experts about our startup. This week we’re learning from Product Hunt’s Head of Growth, Jason Levin.
00:49 Jason’s top lesson for community growth: doing things that don’t scale to connect with people
3:07 Our top community challenge is trying to scale as our userbase grows - so what do we do?
7:10 The reason Jam doesn’t have a community Slack & Jason’s experience on why maybe we should
11:33) Jason wrote a book about memes, so we asked him for advice on how to make Jam a meme (philosophically)
16:23 Brand marketing vs. performance marketing w/ a Nike cameo
18:49 Jason, the Head of Growth at Product Hunt, says we should embrace the cringe
22:41 Our 3rd Product Hunt launch: Jam Genies
29:46 Jason’s feedback on Jam’s approach to community-led growth
Can't get enough about community? Check out these other episodes:
- Community Is Just Making Internet Friends with Jam's community team
- Scaling DevRel with Cloudflare developer advocate Lizzie Siegle
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New episodes drop every Friday at 10AM ET. See you there!